‘같은 듯 다른 듯’..사람들 생각 비슷하지만 구체적으론 달라_‘닮은 듯 아닌 듯’ image

군기 잡기..시범 케이스 만들어 전체 순치시켜_‘변방 울려 중심 때리기도’ image

카리스마..양보가 사람 움직여_‘희생의 정치학’ image

비밀 병기..결정적 순간 승부 갈라_'깜짝 쇼도' image

롤러코스터..새옹지마 많아..‘하루에도 몇 번씩 천당․지옥 오가기도’_일희일비 하는 이도      image

상징어..'신선함.유머 자아내'.."생동감.반전 흐르기도" image

폭탄 돌리기..부담․책임 회피 _ ‘화살 돌리고, 밀어내기도’ image

입구 전략..특정 결과 ‘톡’ 튀어나오도록-‘원인 집어넣기’ image

마케팅..상품․서비스 날개 돋친 듯 팔리도록 _ ‘특수 겨냥’ image

적 인식하기..‘영원한 적도 영원한 우방도 없어’ image

봐주기..특정 목적 위해 움직이는 논리 - ‘유전무죄, 무전유죄도’ image

‘그때그때 달라요’.."때와 장소에 따라 유리한 고지 확보" image

번개 대응..개인.기업 생존 좌우_‘스피드가 목숨 살려’ image

되묻기..'맞잖나','하잖나' 공감한 듯한 반어_'그리어' 활용 image

꽃놀이패..이렇게 해도 좋고 저렇게 해도 좋아 _ ‘꿩 먹고 알 먹고’ image

징크스 깨기.. '한계의 노예 되기도 하고, 한계를 깨기도 하고' image

발목 잡기..안팎 동시 전선 형성 _ ‘시기․질투, 일상사..흔들기도’ image

물타기..‘비난.비판 혼자만 덮어쓰지 않겠다’_초점 흐리기 image

원인은 있다고 보기..이유 없는 무덤 없어_‘다중적․복합적’ image

복기하기..잘못 되풀이하지 않도록 점검 _ ‘역복기할 수도’ image