감동 주기..울컥하게 하면 '이성' 뛰어넘어_'강렬한 행동 유도' [1] image

'빛바랜 승리' 피하기..상처뿐인 영광은 몰락 가속화 _ ‘승자의 저주’ 엄습  image

착각하지 않기..고위직 등 항상 합리적이고 정의롭진 않아_'환상 깨야' image

상대도 분열하는 것 간파하기..매파․비둘기파․강온파 혼재_'한 덩어리 인식은 오류' image

'다음은 뭘까?' 가늠하기..'그래서…' 일상화하기_이어지는 속보 챙겨야 image

덮어씌우기..잘못․책임 뒤집어씌워_'애꿎은 사람에 덤터기도' image

대의 내세우기..실속 감추기 위한 포장지 필요할 때_'속내 헤아려야' image

신조어 챙기기..'명절증후군․워킹푸어' 등 사고 확장_'단어의 힘' image

욕의 총량 계산하기..명분․실리 많은 쪽 선택_해명이 오히려 비판 증폭시킬 때도 image

'척척척' 하기..본심과 어긋나도 하는 척하고 듣는 척하고_'시늉의 경제학' image

'왜왜왜' 따지기..'논리의 제1원칙'_사고 폭 넓어져  image

맞보기..하나 얻으면 하나 잃을 수 있어_‘사전에 인식하고 게임 임하기도’ image

허수 간파하기..눈에 보이는 숫자․결과가 껍데기일 수도_'착시 효과' image

스토리 만들기..'이야기 입․출구 만들어 통과'_특정 행동 '단가' 상승 image

깔아 주기..상대성 논리_'강북 있기에 강남 있고 지방 있기에 서울 있어' image

따라하기..벤치마킹 후 1등 먹을 수도_'롤모델 만들어' image

매뉴얼대로..실수 줄이고 매끄러운 일처리 가능_'일상을 매뉴얼화한 사람도' image

여론 몰이..명분과 힘 얻는 방법_'동조자 규합하고 동조 여론 확산' image

떠넘기기..부담․책임 회피_'화살․폭탄 돌리고 밀어내기도' image

구멍 만들기..비난․비판시 빠져나가는 비상구_책임 회피책 image